Making all of this work means dedication to a People First approach. Whether it’s customers or employees, their goals and needs must come first. Companies will meet this demand with their technology, which becomes inherently more focused on helping people as it becomes more human. More than ever, technology is an agent of change – and now it can empower people in an interactive, collaborative way, on each individual’s own terms.
When companies truly enable people, they’re contributing to growth at both the individual level and the societal scale. Leaders have always strived to solve big problems. But the digital age brings opportunities to attack larger challenges than ever, by combining the strength of enterprise with the passion and power of individuals. Technology that works for and with people means it’s possible to have it both ways: companies can empower the individual and the group at the same time.
To put these new adaptive technologies to use, businesses must adopt people’s goals as their own. This is a sea change for companies that have long sought to maximize each opportunity for profit: from the analog business’s perspective, the ideal relationship is one where every interaction with a customer results in an immediate sale. But these relationships are only as strong as the customer’s need for products and services.
A partnership, by contrast, is much more powerful – and enduring. To become a true partner, companies will need to shift their thinking, and replace the immediate sales goals of the past with the goals that customers and employees have for themselves. Doing so will change the game: the more goals a company helps people achieve, the more confident they will be in the partnership, and the relationship will grow stronger with each interaction. When it’s established that a company truly wants to help people reach their goals, they’ll come to the company first for as many of the goals that can be addressed. And when people succeed, so does the company.