How will the future unfold? What we know unequivocally is the digital revolution is here. It’s cascading across every industry, causing wide-scale enterprise disruption and wholly redefined customer expectations. Adaptability and a company’s ability to quickly rotate to the new has been critical – both for companies striving to become digital leaders, and for employees who are moving beyond the digital culture shock. We are now entering an exciting, unprecedented time in technology – with the pace of change and innovation continuing to accelerate. We are poised to drive the biggest change since the dawn of the information age. Technology will continue to transform the way we work and live, raising many questions about both opportunities and challenges. Accenture believes that these innovations are a force for positive change, because the power lies squarely with people to bring great benefits to business and society. While there are risks, as there are with any technology, we are in control. We can shape technology so that it adapts to us, elevating our ability to create a future that fits our needs.
From the Internet to the advent of smartphones, the last three decades have seen people change the way they work and live to adapt to each new technology capability coming to market.
Today, changes are still all around us, and are coming faster than ever. The key point is that we are in control. It’s no longer people who are adapting to technology – rather, the technology is adapting to us. In fact, every time an experience is personalized, or technology anticipates people’s needs and wants, we are being placed in the driver’s seat to realize them. As technology becomes more sophisticated, it’s not the technology itself that’s driving change – it’s us. We’re putting technology to work to disrupt ourselves.
The digital revolution we’re part of today isn’t a cold, dystopian future of robots controlling the world. Rather, it’s an age of human empowerment. It’s about us designing technology that conforms itself to people, putting us firmly in control of our own fate. No longer are we waiting and wondering how the latest advances will change things; we’re shaping the world to fit our needs, large and small.