TECHNOLOGY IS STILL THE ANSWER, BUT TO A NEW QUESTION
Technology holds the key to shaping the world around us. It’s also giving companies that do it right an opportunity to weave themselves into the new digital society. What’s the next step forward? Use the power of technology to improve our world.
One company that exemplifies this is CVS Health. The healthcare company has transformed from the corner store that fills prescriptions to a provider of affordable basic healthcare services, deeply embedded in their customers’ lives. CVS Health is taking a comprehensive approach to healthcare to enable this shift, deploying technology to put the individual’s health at the center of their focus. With the company’s smartwatchcompatible mobile app, customers can set personalized reminders for taking their medication, snap pictures of their prescriptions to expedite refills, and scan their insurance card so that store clerks are prepared with up-to-date information.
At the CVS Health-operated Minute Clinics, customers can receive treatment for minor illnesses, flu shots, cholesterol screenings, and more than a dozen other medical services – all of which can be booked and paid for online. For people who can’t make it to a physical location, CVS Health is also partnering with various telemedicine services like Teladoc, so patients can receive care via phone or video chat.
And CVS Health is even moving into preventative care: the company is partnering with IBM’s Watson for data analysis to predict when a patient will need urgent care.5 Technology has empowered people throughout history, from the printing press to smartphones. But this time, we’re using it differently. We aren’t just incorporating technology into our lives; as it becomes exponentially more sophisticated, we are embedding humanity into the technology itself.
Think about the technology we use today compared to that of just a few years ago: it’s increasingly interactive, as touch displays, mixed reality, and natural language processing make it feel more like us. Advanced technology is now capable of learning, with contextual analysis, image recognition, and deep learning algorithms that make it seem to think more like us. And, perhaps best of all, technology can now adapt – by constantly aligning itself to our wants and needs.