Building Relationships in Business in 21st Century
As technology becomes a trusted colleague, the line between business and personal endeavors fades. Companies will become partners with customers and employees, and with the rising ecosystems of businesses beyond their own walls.
With these reimagined relationships, success is tied not only to the success of products and services, but also to the success of partners. Relationships are no longer about keeping customers or employees happy as the company guides them toward a goal; they will be about walking with people on a path that they define, and designing technology to help them navigate it as they choose.
Leaders will empower people – customers and employees – by transforming technology from tools they must learn to use, to a powerful partner that will work with them rather than just for them. When people reach their goals, so does your company – because they’re now the same. The reimagined relationship isn’t business. It’s personal.